2 points

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Question at position 1

According to the book, techniques such as SWOT and PESTLE are most useful in what activities?

According to the book, techniques such as SWOT and PESTLE are most useful in what activities?

Surveys

Workshops

Interviews

Question at position 2

2

2 points

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Question at position 2

If star products lose their rapid growth over time but keep their high market, what type of product will they transform into?

If star products lose their rapid growth over time but keep their high market, what type of product will they transform into?

Dog

Wildcat

Cash Cow

Question at position 3

3

1 point

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Question at position 3

What is the first step in Porter's Five Forces analysis?

What is the first step in Porter's Five Forces analysis?

determining the threat of substitute products/services

determining the suppliers and buyers

determining the industry which the company operates in

Question at position 4

4

2 points

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Question at position 4

What are the two criteria that must be used to include factors in PESTLE analysis?

What are the two criteria that must be used to include factors in PESTLE analysis?

impact, control

risk, impact

control, risk

Question at position 5

5

2 points

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Question at position 5

Which of the following is not one of the McKinsey 7-S elements?

Which of the following is not one of the McKinsey 7-S elements?

stakeholders

style

staff

Question at position 6

6

2 points

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Question at position 6

Which of the following two elements are common in both Leavitt's diamond model and POPIT model ?

Which of the following two elements are common in both Leavitt's diamond model and POPIT model ?

technology, people

technology, processes

processes, people

Question at position 7

7

2 points

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Question at position 7

Which of the following is not an area considered in the MOST analysis?

Which of the following is not an area considered in the MOST analysis?

available resources

organizational commitment

communication

Question at position 8

8

2 points

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Question at position 8

According to Ansoff's matrix, if a firm wishes to offer a new product in a new market, what strategy must it follow?

According to Ansoff's matrix, if a firm wishes to offer a new product in a new market, what strategy must it follow?

market penetration

product development

diversification