2 points Save QUESTION 1 APPLICATIONS (CALCULATED PERCENTAGES WILL VARY BY CALCULATOR DUE TO ROUNDING ERRORS CHOOSE THE CLOSEST PERCENTAGE ANSWER FOR YOUR RESPONSE.) RETAIL SCENARIO A: Burgess, a clothing store, bought 100 sweaters for the sales season and sold 80% of them at full retail price, $50 per unit. As the season drew to a close, management marked down the remaining sweaters $20 each and sold them for $30 each. 1. (2 Pts) Given this, calculate the Markdown percentage (%) taken on Net Sales, that is, the Markdown % taken on the total 100 sweaters sold? 8.69% 66.70% 40.00% 133.30% 10.00% Click Save and Submit to save and submit. Click Save A QUESTION 2 2 points However, for its promotional value with end-of-season bargain hunter, Burgess management calculates Mkd% Off Original Retail Price based on the Mkds Dollars per unit. 2. (2 Pts) Given this, what is the Mkd% advertised for those sweaters sold at $30 per unit? 8.69% 66.70% 133.30% 10.00% 40.00% QUESTION 3 2 poi QUESTION 3 2 points Recently, Burgess management bought a shipment of long sleeve shirts at $12.00 each and wants to achieve a 30% markup at retail. 3. (2 Pts) What retail price must be set on the shirts? $22.86 O$ 9.23 $57.14 $17.14 $40.00 QUESTION 4 5 points Given the following information, Burges management needs to know its Open-to- Buy For May: 5 points Save and QUESTION 4 Given the following information, Burges management needs to know its Open-to- Buy For May: EOM Planned Retail Stock 325,000 Purchases On Order 22,000 Planned Markdowns for May 12,000 BOM Stock 250,000 Planned Purchases at Retail Planned Sales for May 90,000 4. (5 Pts) What is your Open-To-Buy Position? $133,000 ($16,000) - Overstock Position $0.0 $177,000 $155,000 QUESTION 5 2 points sa MARKETING SCENARIO B: As the manufacturer, you offer your product to the retail trade for a List price of $250 per unit. Your profit margin on the sale of the product is 40 percent. You also make the following purchase incentives available to them: Type of Discount Discount Percentage Performance Requirement Display Allowance 5.0 Off-Shelf Display Quantity Discount Purchase Quantity 0.0 1-9 Cases 5.0 10-15 Cases 15.0 16-50 cases 25.0 51+ Cases Cooperative Advertising 50% of Qualified Expense Proof of Advertising Trade Discount 40.0 Retailer Purchase Cash Discount 2/10, Net 30 Compliance with Payment Terms You made your offer to Retailer "Y" on April 15, 2020. The retailer's payment is received May 4, 2020. He purchased sixty (60) cases of your product. A case consists of twelve units. He submitted a receipt for a $2,000 advertisement with his invoice payment. No other documentation was provided. You paid a wholesaler a ten percent commission to represent you with the retailer. (2 Pts) The Wholesaler's cost per unit is: $80.75 $84.72 $76.25 Click Save and Submit to save and submit. Click Save All Answers to save all answers. Save All Answers Save and Submit Quantity Discount 1-9 Ca 10-15 15.0 16-50 25.0 51+ Ca 50% of Qualified Expense Proof of 40.0 Retailer 2/10, Net 30 Complian Cooperative Advertising Trade Discount Cash Discount You made your offer to Retailer "Y" on April 15, 2020. The retaile May 4, 2020. He purchased sixty (60) cases of your product. A case He submitted a receipt for a $2,000 advertisement with his invoice documentation was provided. You paid a wholesaler a ten percent you with the retailer. (2 Pts) The Wholesaler's cost per unit is: $80.75 $84.72 $76.25 $89.72 S 8.47 Click Save and Submit to save and sub Click Save All Answers to save all answers. (2 Pts) The cost to manufacture a single unit is: $30.50 $80.75 $ 8.47 $48.45 $45.75 QUESTION 7 2 points Save Answer (2 Pt) If the retailer sells the item for $238.95, her Mkd% off suggested retail is: 9.30% 51.00% 6.20% 4.00% 5.00% Click Save and Submit to save and submit. Click Save All Answers to save all answers Save All Answers Save and Submit Marketing Scenario C: You are given the following products and their operating characteristics. You are also aware of your company's market penetration strategy, product life cycle position and tax bracket (40.0%). 2018 2019 2019 2019 2019 Major Firm Sales Total Firm Industry Firm's Competitor Item 2018 2019 Assets NP(BT) Sales Depreciation Sales A 12.0 12.3 175.0 0.50 200.0 40.0 B 10.0 11.0 50.0 3.00 20.0 6.0 C 8.2 10.4 250.0 0.20 100.0 12.0 D 150.0 180.0 500.0 5.00 350.0 150.0 E 20.0 22.0 30.0 4.17 50.0 10.0 0.1 1.0 0.4 Classify each product consistent with its position within the Product Portfolio. 1. (2 pt) What type of product is item A? Problem Child Star Cash cow Dog Click Save and Submit to save and submit. Click Save All Answers to save all answers. Save All Answers Save and Submit 2 points QUESTION 1. (2 pt) What type of product is item B? Problem Child Star Cash cow Dog 2 points Save Answer QUESTION 10 1. (2 pts) What type of product is item E? Problem child Star Cash cow Dog Click Save and Submit to save and submit. Click Save All Answers to save all answers. Save All Answers Save and Sub QUESTION 11 (2 Pts) The total cash flow dollars available to reinvest in the product mix are and the product most eligible for reinvestment is? $ 7.00, Item A $15.72, Item C $ 7.00, Item C $15.72, Item E $15.72, Item D Click Save and Submit to save and submit. Click Save All Answers to save all answers. Save All Answers Save and Submit 2 points QUESTION 1 APPLICATIONS (CALCULATED PERCENTAGES WILL VARY BY CALCULATOR DUE TO ROUNDING ERRORS CHOOSE THE CLOSEST PERCENTAGE ANSWER FOR YOUR RESPONSE.) RETAIL SCENARIO A: Burgess, a clothing store, bought 100 sweaters for the sales season and sold 80% of them at full retail price, $50 per unit. As the season drew to a close, management marked down the remaining sweaters $20 each and sold them for $30 each. 1. (2 Pts) Given this, calculate the Markdown percentage (%) taken on Net Sales, that is, the Markdown % taken on the total 100 sweaters sold? 8.69% 66.70% 40.00% 133.30% 10.00% QUESTION 2 2 3 4 5 6 80 90 100 11 QUESTION 2 However, for its promotional value with end-of-season bargain hunter, Burgess management calculates Mkd% Off Original Retail Price based on the Mkd$ Dollars per unit. 2. (2 Pts) Given this, what is the Mkd% advertised for those sweaters sold at $30 per unit? 8.69% 66.70% 133.30% 10.00% 40.00% QUESTION 3 2 poi 1 2 3 4 5 6 7 80 90 100 11 2 points QUESTION 3 Recently, Burgess management bought a shipment of long sleeve shirts at $12.00 each and wants to achieve a 30% markup at retail. 3. (2 Pts) What retail price must be set on the shirts? $22.86 O$ 9.23 $57.14 $17.14 $40.00 QUESTION 4 5 point: Given the following information, Burges management needs to know its Open-to- Buy For May: 5 points Save Answer QUESTION 4 Given the following information, Burges management needs to know its Open-to- Buy For May EOM Planned Retail Stock 325,000 Purchases On Order 22,000 Planned Markdowns for May 12,000 BOM Stock 250,000 Planned Purchases at Retail Planned Sales for May 90,000 4.(5 Pts) What is your Open-To-Buy Position? $133,000 ($16,000) - Overstock Position $0.0 $177,000 $155,000 QUESTION 5 2 points Save Answer Click Save and Submit to save and submit. Click Save All Answers to save all answers. QUESTION 5 2 points MARKETING SCENARIO B: As the manufacturer, you offer your product to the retail trade for a List price of $250 per unit. Your profit margin on the sale of the product is 40 percent. You also make the following purchase incentives available to them: Type of Discount Discount Percentage Performance Requirement Display Allowance Off-Shelf Display Quantity Discount Purchase Quantity 1-9 Cases 10-15 Cases 16-50 cases 25.0 51+ Cases Cooperative Advertising 50% of Qua Expense Proof of Advertising Trade Discount 40.0 Retailer Purchase Cash Discount 2/10, Net 30 Compliance with Payment Terms You made your offer to Retailer "Y" on April 15, 2020. The retailer's payment is received May 4, 2020. He purchased sixty (60) cases of your product. A case consists of twelve units. He submitted a receipt for a $2,000 advertisement with his invoice payment. No other documentation was provided. You paid a wholesaler a ten percent commission to represent you with the retailer. (2 Pts) The Wholesaler's cost per unit is: $80.75 Cash Discount 2710, Net 30 Compliance with Payment Terms You made your offer to Retailer "Y" on April 15, 2020. The retailer's payment is received May 4, 2020. He purchased sixty (60) cases of your product. A case consists of twelve units. He submitted a receipt for a $2,000 advertisement with his invoice payment. No other documentation was provided. You paid a wholesaler a ten percent commission to represent you with the retailer. (2 Pts) The Wholesaler's cost per unit is: $80.75 $84.72 $76.25 $89.72 Os 8.47 (2 Pts) The cost to manufacture a single unit is: $30.50 $80.75 $ 8.47 $48.45 $45.75 QUESTION 7 2 points Save A (2 Pt) If the retailer sells the item for $238.95, her Mka% off suggested retail is: 9.30% 51.00% 6.20% 4.00% 5.00% Click Save and Submit to sque and submit Click Saunald