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2. Price of a bottle of Aquafina increases from Dh 1 to Dh 2 and the quantity sold decreases from 6 million bottles a month

2. Price of a bottle of Aquafina increases from Dh 1 to Dh 2 and the quantity sold decreases from 6 million bottles a month to 2 million bottles a month.

a. Calculate the price elasticity of the demand by using the midpoint formula.

b. Is demand elastic or inelastic?

c. What pricing strategy will you recommend?

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