2. PRIVACY: Banks and credit unions know us as well as, if not better, than any technology platform -- think Google, Facebook or Amazon. Big tech companies have access to millions of terabytes of data on customer behaviour, across millions of users (shopping, eating, travelling, entertainment etc.). Financial institutions, too, gather massive amounts of data -- as good as any technology platform. You're the Marketing Director at Big Bank; you want to use your FI's rich data store to expand business. Can you? Explain the key aspects of PIPEDA/PIPA and CASL and how the privacy legislation might inform, help or hinder your marketing activities (support your analysis with specific examples). b. What are the implications for consumers if privacy is NOT sufficiently protected? As a citizen, how concerned are you? a. a. 3. ADVERTISING STANDARDS: The Canadian Code of Advertising Standards - The Code sets advertising guidelines by which Canadian marketers must adhere. The Code contains 14 provisions which are the basis for truthful, fair and accurate advertising?. READ the 14 Ad Standards provisions (see second page or go online]. Read them carefully. b. FIND two (2) recent Canadian financial service mktg. examples -- in-branch, online, newspapers etc. that observe a rule. SHOW me a picture/image/screenshot of each example [not just a URL link]. Show image on the back of the page. d. IDENTIFY the FI; then, STATE the rule #[and sub-letter if there is one ie: 3c]; then STATE the rule name EXPLAIN the regulatory rule/provision that is being observed (or not) in the ad. Eg (don't use this one): Launching a new investment product, marketers need to be sure they don't make deceptive' or 'misleading claims, such as promising a positive return on a market-linked investment fund (which may fail, or produce negative returns) -- Rule #1a, Accuracy and Clarity. c. e. 2. PRIVACY: Banks and credit unions know us as well as, if not better, than any technology platform -- think Google, Facebook or Amazon. Big tech companies have access to millions of terabytes of data on customer behaviour, across millions of users (shopping, eating, travelling, entertainment etc.). Financial institutions, too, gather massive amounts of data -- as good as any technology platform. You're the Marketing Director at Big Bank; you want to use your FI's rich data store to expand business. Can you? Explain the key aspects of PIPEDA/PIPA and CASL and how the privacy legislation might inform, help or hinder your marketing activities (support your analysis with specific examples). b. What are the implications for consumers if privacy is NOT sufficiently protected? As a citizen, how concerned are you? a. a. 3. ADVERTISING STANDARDS: The Canadian Code of Advertising Standards - The Code sets advertising guidelines by which Canadian marketers must adhere. The Code contains 14 provisions which are the basis for truthful, fair and accurate advertising?. READ the 14 Ad Standards provisions (see second page or go online]. Read them carefully. b. FIND two (2) recent Canadian financial service mktg. examples -- in-branch, online, newspapers etc. that observe a rule. SHOW me a picture/image/screenshot of each example [not just a URL link]. Show image on the back of the page. d. IDENTIFY the FI; then, STATE the rule #[and sub-letter if there is one ie: 3c]; then STATE the rule name EXPLAIN the regulatory rule/provision that is being observed (or not) in the ad. Eg (don't use this one): Launching a new investment product, marketers need to be sure they don't make deceptive' or 'misleading claims, such as promising a positive return on a market-linked investment fund (which may fail, or produce negative returns) -- Rule #1a, Accuracy and Clarity. c. e
