2 - Project Methodology, Recommendations and reflections (15 marks) (1300 words) Describe the features of the waterfall project methodology and how it would be specifically applied to Phase 1. Describe the features of one of the newer Agile/Hybrid project methodologies (Scrum, Kanban,etc.) and how it could be specifically applied to Phase 2. Describe the positive and negative aspects of the methodologies for the specific phases of the project with specific ideas on what could be enhanced or monitored to ensure project success. Describe possible issues you may encounter collecting data and using analytics in this specific project. What are the benefits of your chosen project methodology compared to other methodologies What are the potential issues your proposed project methodology may encounter for this specific project What is your personal recommendation and reflections on how to set up and run the phases of the project and why