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2 Question 9 (1 point) CUSTOMER LIFETIME VALUE. Across the Southwest region, it costs Shoecraft $208 to acquire one new retail shoe customer, and the
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Question 9 (1 point) CUSTOMER LIFETIME VALUE. Across the Southwest region, it costs Shoecraft $208 to acquire one new retail shoe customer, and the company spends an average of $55 per year to connect with and retain existing customers. A typical customer in the Southwest will buy $520 worth of shoes and supplies from Shoecraft in a year-- ordering goods where Shoecraft earns an average 39% contribution margin as percent of revenue. Shoecraft sees a 83% retention rate on retail shoe customers in this region, and maintains a corporate discount rate of 12% nationwide. Shoecraft currently serves 25,500 retail customers across the Southwest. Calculate Shoecraft's CUSTOMER LIFETIME VALUE for one retail shoe customer in the Southwest region. (Rounding: whole dollar.) Question 9 (1 point) CUSTOMER LIFETIME VALUE. Across the Southwest region, it costs Shoecraft $208 to acquire one new retail shoe customer, and the company spends an average of $55 per year to connect with and retain existing customers. A typical customer in the Southwest will buy $520 worth of shoes and supplies from Shoecraft in a year-- ordering goods where Shoecraft earns an average 39% contribution margin as percent of revenue. Shoecraft sees a 83% retention rate on retail shoe customers in this region, and maintains a corporate discount rate of 12% nationwide. Shoecraft currently serves 25,500 retail customers across the Southwest. Calculate Shoecraft's CUSTOMER LIFETIME VALUE for one retail shoe customer in the Southwest region. (Rounding: whole dollar.)Step by Step Solution
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