2. (Refer to Case Scenario 1) What are the advantages and disadvantages of paying the new manager primarily on new store sales growth? ANS: The best answers here will contrast the benefits of cash to incentive pay, and note that incentive pay will focus Ms. Diamond's efforts on increasing the customer base and the do]lar sales per customer. A potential negative consequence would be for her to lose sight of customer service (retention), since she is working so hard to generate new sales