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2) Refer to the table below: Company A $ 70,095,000.00 Company B $ 9,955,000.00 Year Ending December 31st, 2020 Net Sales Gross Profit (Net Sales
2) Refer to the table below: Company A $ 70,095,000.00 Company B $ 9,955,000.00 Year Ending December 31st, 2020 Net Sales Gross Profit (Net Sales - Cost of Goods Sold) Marketing Expenses Net Income (Profit) $ 17,523,750.00 $ 8,948,750.00 $ 5,699,000.00 $ 2,787,400.00 $ 1,200,000.00 $ 999,000.00 A. Compute the Marketing Return on Investment and Profit Margin for Company A and for Company B. Show the steps in your computation below and replace the question marks in the box with your answers (Round to two decimal places). (2 points) Company Profit Margin Marketing Return on Investment (MROI or ROMI) ? ? Company A Company B ? ? B. Which of the two companies is a better marketer (Company A or Company B)? Explain the rationale for your choice in the space below (2 points)
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