2. Review the competitive environment for your chosen product. Specifically, provide a competitor analysis against the 4 p's from each of the following competitive (10 marks] Competitor Product Price Place Promotion type Form Category Generic Budget Cite sources 3. From a Global Citizenship and Equity (GC& E) perspective: Identify (in your own words) 1) how your product's firm has supported environmentalism/sustainability, and ) has supported social responsibility at the national or global level. Please provide supporting documentation/sources (20 marks) 4. Overall professionalism and presentation of the assignment including cover page, bibliography including citation (APA), spelling/grammar. Note: A 3-4 page type written report of your assignment should be uploaded in c. (S marks) centennial plus a title page that includes the assignment tide, date, name of this class and section, the instructor's name, and your name. Do not use reference 'marketing sites" for the SWOT such as www.marketingal.com or Bhasin. Copying from such sources will result in a 0 grade #, Late Assignments will not be accepted or be eligible for grade Enter your name and product on the whiteboard from the suggested list for approval Do not choose a product that a classmate has already selected. Assignment Rubrica Identify the 0-2 Kentifies less 3 S key internal Heatifies less than Somewhat Identifies and data sources than minimums 4 applicable factors Identifies and analyzes min 4 for your and no source and provides analyzes min d applicable product. limited sources and applicable Inormal factors Internal factor with soumes with yourohs Through 56 3-10 search Identifies less Identifies less than Identifies trends Identifies trends identify the than 1 Lictor. 3 Cartons, Limited for each of hiace for each of three trends and NO supporting analysis and factors. factors. Explains changes that youm weddm Somewhat positive or are occurring ationade and Explains positive in the Implications and external implications and why. Supports environment why Supports with rationale and chat impact with rationale and sources your choor product's marketing plan Complete a O-A 9-10 SWOT Missing SWOT Incomplete SWOT Complete a Complete a (strengths, ard Somewhat SWOT, SWOT implicationsinc provides Somewhat Provides ommendations for a brand implications and provides implications and threats) recommendations implications and recommenditio analysis. . plan(Goals). missing research for marketing recommendation Is for marketing summarize plan(goals), not s for marketing plant Goals your findings supported by plan(Goals minimum 2 and provide newarch minimum 2 Ining SmartMARKETING 716 Marketing Portfolio Assignment Part 1 TYPE: Assignment 1, GORE DATE DUE: Week 5b start of class via e-dropbox VALUE 15% OUT OF: 40/20 This is the first part of the portfolio project that you will complete over the course of the semester. By the time you have finished, you will have essentially written a Marketing Plan for a consumer product in Canada. You will need to choose a consumer product from the Canadian marketplace list, discuss your choice with your livinactor to get approval (DUE Week Sb start of class via e-dropbox). Specifically: 1. Through research, identify the key internal data sources for your product. Consider sources such as profitability, sales and market share performance/growth, customer loyalty and satisfaction, brand reputation, brand quality etc. Research and analyse at least 4 internal factors, Cite your sources. (5 marks) Internal Factor trend Positive Negative 1 12 13 Cite sourers Through research, Identify the trends and changes that are occurring in the external environment that impact your chosen product's marketing plan. Specifically, consider trends and changes in the areas of Technology, Regulatory, Economic, Environmental, Demographics, and Socio- Cultural happenings in the Canadian marketplace. Research and analyze at least 3 factors. Explain for each of the factors you have selected the positive or negative implications the external environmental factor could have on your chosen product's marketing plan. Ensure that you explain why? Cite your sources (10 marks) External trends Positive Negative Explanation 1 2 Complete a SWOT (strengths, weaknesses, opportunities, threats) analysis using a bullet point, table format. This analysis should be from the perspective of your product. The SWOT points need to be derived from your internal and external research only. Finally, summarize your findings and provide recommendations (GOALS using the SMART criteria) as to what you plan to do to alter your current marketing plan to address this implication. Minimum 2 goaks (10 marks) #Objective/Goals State objective (meet smart criteria) 1 2 2. Review the competitive environment for your chosen product. Specifically. provides competitor .MARKETING 716 Marketing Portfolio Assignment Part 1 TYPE: Assignment 1, GORE DATE DUE: Week 5b start of class via e-dropbox VALUE 15% OUT OF: 40/20 This is the first part of the portfolio project that you will complete over the course of the semester. By the time you have finished, you will have essentially written a Marketing Plan for a consumer product in Canada. You will need to choose a consumer product from the Canadian marketplace list, discuss your choice with your livinactor to get approval (DUE Week Sb start of class via e-dropbox). Specifically: 1. Through research, identify the key internal data sources for your product. Consider sources such as profitability, sales and market share performance/growth, customer loyalty and satisfaction, brand reputation, brand quality etc. Research and analyse at least 4 internal factors, Cite your sources. (5 marks) Internal Factor trend Positive Negative 1 12 13 Cite sourers Through research, Identify the trends and changes that are occurring in the external environment that impact your chosen product's marketing plan. Specifically, consider trends and changes in the areas of Technology, Regulatory, Economic, Environmental, Demographics, and Socio- Cultural happenings in the Canadian marketplace. Research and analyze at least 3 factors. Explain for each of the factors you have selected the positive or negative implications the external environmental factor could have on your chosen product's marketing plan. Ensure that you explain why? Cite your sources (10 marks) External trends Positive Negative Explanation 1 2 Complete a SWOT (strengths, weaknesses, opportunities, threats) analysis using a bullet point, table format. This analysis should be from the perspective of your product. The SWOT points need to be derived from your internal and external research only. Finally, summarize your findings and provide recommendations (GOALS using the SMART criteria) as to what you plan to do to alter your current marketing plan to address this implication. Minimum 2 goaks (10 marks) #Objective/Goals State objective (meet smart criteria) 1 2 2. Review the competitive environment for your chosen product. Specifically. provides competitor .2. Review the competitive environment for your chosen product. Specifically, provide a competitor analysis against the 4 p's from each of the following competitive (10 marks] Competitor Product Price Place Promotion type Form Category Generic Budget Cite sources 3. From a Global Citizenship and Equity (GC& E) perspective: Identify (in your own words) 1) how your product's firm has supported environmentalism/sustainability, and ) has supported social responsibility at the national or global level. Please provide supporting documentation/sources (20 marks) 4. Overall professionalism and presentation of the assignment including cover page, bibliography including citation (APA), spelling/grammar. Note: A 3-4 page type written report of your assignment should be uploaded in c. (S marks) centennial plus a title page that includes the assignment tide, date, name of this class and section, the instructor's name, and your name. Do not use reference 'marketing sites" for the SWOT such as www.marketingal.com or Bhasin. Copying from such sources will result in a 0 grade #, Late Assignments will not be accepted or be eligible for grade Enter your name and product on the whiteboard from the suggested list for approval Do not choose a product that a classmate has already selected. Assignment Rubrica Identify the 0-2 Kentifies less 3 S key internal Heatifies less than Somewhat Identifies and data sources than minimums 4 applicable factors Identifies and analyzes min 4 for your and no source and provides analyzes min d applicable product. limited sources and applicable Inormal factors Internal factor with soumes with yourohs Through 56 3-10 search Identifies less Identifies less than Identifies trends Identifies trends identify the than 1 Lictor. 3 Cartons, Limited for each of hiace for each of three trends and NO supporting analysis and factors. factors. Explains changes that youm weddm Somewhat positive or are occurring ationade and Explains positive in the Implications and external implications and why. Supports environment why Supports with rationale and chat impact with rationale and sources your choor product's marketing plan Complete a O-A 9-10 SWOT Missing SWOT Incomplete SWOT Complete a Complete a (strengths, ard Somewhat SWOT, SWOT implicationsinc provides Somewhat Provides ommendations for a brand implications and provides implications and threats) recommendations implications and recommenditio analysis. . plan(Goals). missing research for marketing recommendation Is for marketing summarize plan(goals), not s for marketing plant Goals your findings supported by plan(Goals minimum 2 and provide newarch minimum 2 Ining Smart
