2.) Richard states that according to CRM, the "best customers" are the ones who leave positive reviews on the company's website. Is Richard correct? Explain your answer in no more than 3 bullet points. 1 mark for correct answer and valid explanation. 3.) Zora's company database has segmented its customers into those who previously purchased gardening products and those who previously purchased cooking products. How might Zora use (leverage) this customer information in the email coupon program she is creating? Explain your answer in no more than 3 bullet points. 1 mark. 4.) Coffee Corner is using the gap model of service quality. Customers have told Coffee Corner that they want to be greeted within 30 seconds after entering the restaurant. Based on that research, Coffee Corner tells its servers they must greet each customer within 30 seconds. However, it is often at least 2 minutes before customers are greeted. Does service quality_gap 1 appear to exist? Please explain your answer in no more than 3 bullet points. 1 mark for correct answer and valid explanation