2. Segmenting and Targeting (20 points)

There are many ways to segment a market.

1. Describe the method(s) you think THD used to segment the market. Refer to demographics, psychographics, behavior, and geography, as appropriate, to describe the methodology.
2. Based on what you described, name 3 market segments for THD, in detail, and explain how these market segments are good fits.
3. Out of the segments you identified and named, recommend which of these THD should target primarily to achieve . Explain your choice. As part of your answer consider the keys to a good target such as its size, the companys objectives and ability to reach it effectively, the growth potential, and so on.