2. Select a publicly traded Canadian company and email the course instructor of your choice, and the students included in the group. Companies will be approved on a first-come, first- served basis as groups will not be permitted to conduct research on the same company. 3. Each student will research and gather current media items every week for four weeks that impact or affect the selected company. Each student will be required to: a) record each source (e.g.media item title, author, publication name, publication date, and weblink if applicable). b) summarize the media item in your own words along with a brief explanation of how its contents impacts the selected company. Use PESTLE and SWOT to conduct your analysis. c) share the media item with each group member and include a) and b) above in a Group Business Journal (one Business Journal for each group). 4. As a group, complete and include the following in your Business Journal. a) company profile including: Mission/Vision/Values of the company Share prices over the last 5 years (highs and lows) and explain the trend and why Scandals within the past 5 years affecting the company and the significance b) Identify the major products and/or services offered by the business. c) Identify the major competitors within the company's industry. d) SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) for the business using public sources as much as possible. e) Soft copy (e.g. PDF file) of the company's most recent annual report and identify where you found it (your source). 5. Each group is required to design and deliver a formal presentation on either November 14 or November 21. Each group member must actively participate in the research, development and delivery of the group presentation. Your presentation must include the items noted in 4. above, as well as discussion of three of the media items from 3. above. Consider sharing the media items that you think the class should know about or would be most interested in knowing about