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2. Similarity Measures Today Amazon sells over 480 million products in the USA. Let's measure the similarity between Customer A and Customer B in Amazon.
2. Similarity Measures Today Amazon sells over 480 million products in the USA. Let's measure the similarity between Customer A and Customer B in Amazon. Customer A has purchased a 15-inch MacBook Pro, a MineCraft game for XBox, and a Lego Star Wars box. Customer B has purchased the same MacBook Pro and a 28-inch Dell Monitor. a. What's their similarity under Jaccard coefficient and under simple matching coefficient? b. Which similarity measure(Jaccard or SMC) is more suitable in this case
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