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2. Single-source data is a powerful way to demonstrate advertising effects according to McDonald & Sharp (2005). What is single-source data and how is it

2. Single-source data is a powerful way to demonstrate advertising effects according to McDonald & Sharp (2005).

What is single-source data and how is it collected?
How are advertising effects determined using single-source data?
How often did Jones find advertising had a positive effect on sales?

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