Question
2. Some high fashion retailers, notably H&M and Zara, sell what some call disposable fashion -apparel priced so reasonably low that it can be disposed
2. Some high fashion retailers, notably H&M and Zara, sell what some call
"disposable fashion" -apparel priced so reasonably low that it can be disposed of
After just a few wearings. Here is your dilemma: You have an important job interview
And need a new suit. You can buy the suit at one of these stores for $129 or at Brooks
Brothers for $500. Of course, the Brooks Brothers suit is higher quality and will there-
Fore last longer. How would you use the two value-based approaches to decide which suit to buy?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
