2. summarize at least five major topics you feel were of higher importance from all of those on the bottom. Explain why you selected these as your more important topic areas. Use the following as a starting point for your posts and replies:

• Sales and marketing differences and synergies
• 4Ps
• Ideal Customer Profile
• Demographics, target marketing, necessary buying characteristics
• Stages of the sale, open/closed questions, closing, and the trial-close, needs/features/benefits
• Funnel tools
• SWOT, competition
• Industry-specific traits
• Inbound and Outbound approaches and social media
• Marketing Simplified seven steps (set your goals, messaging, mapping out delivery, building collateral, herding the cats, delivering, measuring)
• Anything else that can be helpful to a marketing or sales manager