2. Target Country Assessment (20% of Phase I mark): This is a brief look at the Political, Economic, and Natural environment of your target country. Contrast to Canada. What are the key differences that you need to be aware of when launching in your target country? Provide map(s) Identify the trade policies and laws that can help or hinder your company. Identify any existing political risks. Assess currency risk using a tool. Compare currency to Canadian over 5 years using online tool Provide the implications to your launch when you provide facts