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2. The marketing experts at Albright Home Products have just completed a marketing survey for a new product. The survey shows with reasonable certainty
2. The marketing experts at Albright Home Products have just completed a marketing survey for a new product. The survey shows with reasonable certainty that the number of units that can be sold varies with the selling price as follow: Selling price, $/unit Expected sales volume, units 6.50 7.00 7.50 8.00 8.50 9.00 22,500 20,000 17,500 15,000 12,500 10,000 The production staff at Albright has estimated the costs of production as follow: a total of $30,000 for equipment, overhead, and other fixed costs and a total of $4/unit for labor, materials, and all other variables costs. a) What are the break-even points at the different selling price? Show the results in both tabular and graph (chart) formats. b) How much profit can the company expect to make at the expected sales levels at each of the selling process? Show the results in both tabular and graph (chart) formats. c) Which of the selling prices should the company select, and why? d) How sensitive is profit to selling price? Respond by estimating the range of selling prices for which the profit does not vary more than 5% from that for the selling price identified in part (c)
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