2. Types of mergers Mergers often are classified according to the merger's participants and their lines of business. Identify each of the following four types of mergers: Description Motive for Merger Congeneric merger A merger between two technology firms that have no prior existing relationship and are not competing with each other A merger between firms with totally different industries Conglomerate merger Horizontal merger A merger between two firms that produce the same type of good or service A merger between the manufacturer and its supplier of raw materials Vertical merger General Electric (GE) has acquired companies in several industries, such as aviation, financial services, enterprise solutions, transportation, health care, appliances, and consumer goods. GE entered into some of these industries by acquiring established or promising players in the sector. These mergers would be best described as: O horizontal mergers. O conglomerate mergers. O vertical mergers. O congeneric merger