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2) Value of the Energy Gel Project. Should HPC pursue the Energy Gel market? To answer this question, you need to consider how a

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2) Value of the Energy Gel Project. Should HPC pursue the Energy Gel market? To answer this question, you need to consider how a firm should make investment decisions. HPC uses several metrics when choosing which investment projects to pursue. Should strategic concerns (e.g. we need to invest to remain competitive) be relevant to the investment decision?

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