2

What are some of the advantages of using video in your socials? (Choose Two Answers)

Platforms favour video content over any other type

Audiences engage with video content more than any other type

Video content is easier to produce than any other type

Its easier to share video content across platforms

11

Key Performance Indicators (KPIs) are a more defined target for your team to track progress towards objectives. If your objective is to increase link clicks by 20% on LinkedIn, what should be the corresponding KPI?

Increase comments by 5% on LinkedIn posts weekly

Generate 20 additional landing page views via LinkedIn weekly

Join a new social media network to increase brand reach

Pitch to leadership for a budget increase of 15% for the campaign

13

While simply reposting other people's content can help you fill your content calendar - you still need to put in some work. How do you add value to external content?

By cross-posting external content across your platforms

By paying to have external content boosted across your platforms

By dressing external content in your brands own perspective

By posting created content alongside external content

21

Search Engine Optimization (SEO) is a key way to get your content seen on social. What are some best practices to make your posts more SEO friendly? (Choose Three Answers)

Include brand specific hashtags in your post copy

Encourage people to share your content in your post

Include keywords in post copy

Use at least 15 hashtags to hit various niches and groups

23

Why is it important to track relevant social metrics? (Choose Three Answers)

They help you keep track of your socials performance

They help you from having to rely on influencers to drive sales/engagement

They help you demonstrate your team's efforts to higher management

They help you develop strong strategies

24

Your click-through rate measures how many people click a link in your post. How do you calculate it?

Divide the number of conversions you received against the total engagement rate

Divide the total number of clicks on a link in a post by the total reach

Divide the number of conversions you received against the number of clicks you received on your links

Divide the total number of clicks on a link in a post by the total number of impressions