2. What Are the Ethical Issues ?" 3. Who Are the Primary Stakeholders ?" 4 . What Are the Possible Alternatives ?" 5. What Are the Ethics of the Alternatives ?" A. Questioning based on a "utilitarian " perspective [i.E ., costs and benefits ) : Which possible alternative provides the greatest benefit to the greatest number of PEOPLE ?" How can costs be measured in this case ?" ` Should the cast measure include the cost of business opportunities forgone due* to Silver Valley's termination of all account relationships with the bank ?" Should this cast measure include the last time that Sara invested in soliciting * business from Silver Valley ?* How far should the bank go ( in terms of absorbing costs ) to preserve good relationships with its customers ?" Should the bank consider the last morale of it's junior officers as a cost ?" If so , how can WE measure this cost ?" DO the benefits associated with maintaining and enhancing good customer relations* offset the costs associated with these activities ?* How can this cost benefit relationship be quantified ?" Is it more appropriate to measure customer profitability by examining individual