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2. What is competitive advantage and what companies need to do to attain competitive advantage? When is a company's competitive advantage most likely to endure
2. What is competitive advantage and what companies need to do to attain competitive advantage? When is a company's competitive advantage most likely to endure over time? What role can top management play in helping a company achieve superior efficiency, quality, innovation, and responsiveness to customers? Will the adoption of Six Sigma quality improvement processes give a company a competitive advantage? Give necessary illustrations
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