Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

2.) Which activities in HubSpot's marketing and selling process would you turn over from humans to bots? Why? In which phases of the funnel (ToFu,

image text in transcribed
2.) Which activities in HubSpot's marketing and selling process would you turn over from humans to bots? Why? In which phases of the funnel (ToFu, MoFu, BoFu) would bots do better (worse) than humans? 3.) How might customer behavior change if customer interacted with bots versus with humans? How might this behavioral change affect the type of relationship formed with the company, the trajectory of that relationship, and its inherent protability? 4.) As it develops best practices to share with its customers, what should HubSpot recommend regarding a.) how \"human\" chatbots should be, b.) whether andlor when/how to disclose to a customer that they are chatting with a bot rather than a human, and c.) whether the bot should always speak in the voice of the brand or adjust its relational style based on cues it receives from an individual consumer? Why? 5.) Was HubSpot's acquisition of Motion AI a smart move for the company? How might it affect its relationships with its own customers? 6.) Go to messenger.com and send a \"Hello\" message to GrowthBot. Ask the bot several questions about HubSpot and its competitors. How can this product and other simple chatbots like it change marketing and sales as we know it

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Management

Authors: Chuck Williams

4th Edition

978-0324316797, 0324316798

More Books

Students also viewed these General Management questions