2. Why do new products fail?

Select one:

a. Because most products today have longer product life, there is less need for new products.

b. Marketers tend to underestimate the market size and underestimate demand which results in lost customers.

c. New product development doesn't effectively consider the "job-to-be-done" of the target audience.

d. Social and governmental regulations have significantly increased new product development costs making it harder for new products to succeed.