Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

2. Write a brieng report for marketing communication Develop a brieng report that includes: A purpose statement to cleariy identify the purpose of marketing communication

image text in transcribed
2. Write a brieng report for marketing communication Develop a brieng report that includes: A purpose statement to cleariy identify the purpose of marketing communication for Broad Shire Council for Plastic Free July. The objectives of the marketing communication for Plastic Free July, as well as the target groups to whom the marketing communication is directed. Key messages to convey to the target groups and that will be consistent across all marketing communication. Use the Plastic Free web site to come up with your own ideas about logosfslogans that can be used across all marketing communication to create the key message. Explain how these key messages are important for an effective integrated marketing communication campaign. An evaluation of each of the six marketing communication options and how these take into account the marketing communication objectives of the Council. As indicated above, your report should address a mix of marketing communications, including both traditional marketing communication methods, as well as digital marketing, as well as how the identied marketing communication options integrate to create effective integrated marketing communication. Your report should also explain the importance of customer oentric marketing. Recommended marketing communication options. Use the Brieng Report Template to guide your work

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Project Management in Practice

Authors: Samuel J. Mantel Jr., Jack R. Meredith, Sco

4th edition

470533013, 978-0470533017

More Books

Students also viewed these General Management questions