$2.$ You also suggested to your team that sales lead scoring is the process of not only adding but also subtracting points for either undesired behaviors or inactivity $($for example, unsubscribing from an email list$).$ Consequently, you presented Figure $2($see below$)$ to your team and asked them to produce the total points for the negative online behaviors. What did they find?

Figure $2$: Lead Scoring Matrix $($Negative Activities$)$

Negative Online Behaviors Weight A B C D

Unsubscribed from Newsletter $-32124$

Opted Out of Receiving Promotional Messages $-32233$

Waited $3$ Days to Visit Firm$$s Website $-13241$

Waited $1$ Week to Click Link in Email $-51111$

Waited $2$ Months to Watch Demo $-301111$

multiple choice $2$

$-48,-62,-50,-56$

$-50,-46,-54,-57$

$-50,-60,-48,-55$

$-44,-58,-46,-53$