2 You are a marting socialstata media company Over the past few years, you ve been researching how TV viewers use mobile phones and other devices while watching TV You have found that is increasingly expect to engage Vie mobile devices with TV shows and the audiences while watching TV Recently, you shed a survey among 2.342 adus (18 years and older. You compled the following stasties from the survey 30 puring the front which of the following actions have you taken with your contre Sample phone while watching TV? arowsed the internet during commercial Viewed comments online from other viewers Posted comments online about the show rowed the Internet during shows 29 Checked the accuracy of info on TV 26 exted other viewers 24% Visited a website mentioned on IV 20% Tweeted about the show 10% Voted for a reality show contestant Entered a contest mentioned on TV About one month ago. you and your colleagues gave a presentation to executives at your company regarding the results of this survey. The secutive team members were generally impressed with the information, but they also seemed skeptical that your comparvy needed to make any major changes. They wanted you to dig deeper into the data and come up with some recommendations You are now planning the next presentation, and you know that the same five senior vice presidents from the last meeting will attend the next presentation Katie arah marketing: Joke Ecksberg, programming: Sam Clawson, interactive Marco Feinstein, communications and Peter Orwell, butiness development. You made the following observations about these executives at your last presentation Katie thinks that the use of mobile devices while watching TV programs is largely a fod" She thinks the best bet for a sustainable business model involves minimal mobile apps and tools to interact with TV shows. During the last meeting however, you did notice that Katie seemed more open to learning than most of the group. She had lots of questions about the data and she kept insisting that you allow her to see more of it. At one point, one of the other executives, Sam, Insisted on moving on to another topic, Katie immediately interrupted him and suggested, "Let's take our time on this. We really need to understand where the market's headed here." Jake was seemingly quite excited by your presentation. He kept talking about the possibilities." He had ideas for all kinds of apps and content they could use for various TV shows. At several points, he pulled out his tablet computer and his smartphone and pointed at various parts of the screen to show what he had in mind. He seemed to move all over the place with his ideas, demonstrating his flexibility. You even noticed Katie roll her eyes at one point when Jake seemed to abruptly start championing an idea he had dismissed a few weeks earlier. You remember one of your colleagues telling you how Jake loved batting around all kinds of ideas with team members. Some employees thought Jake's focus on options led to innovation, others thought he was wishy washy Sam seemed to think you spent too much time on the presentation. On at least three Occasions, he asked, "So, what's the take-away here?" When you didn't seem to have a clear, quick answer, he seemed impatient and dissatisfied, as you were putting him through some pointless mental exercise. He did seem to enjoy one portion of the presentation when you simulated an interactive TV experience. During the presentation, you asked each person to watch five minutes of a live broadcast of a reality show. You distributed tablets to each group member and allowed them to participate in online polling and posting Sam exclaimed. This is really cool Of course, within moments, he asked pointedly, "What kind of return on investment can we realistically get from this?" Marco was, for the most part, Interested in your presentation. However, she also commented that shifting our business model to focus on online games and mobile apps was a huge risk. "You know," she said, we've spent years developing relationships with our viewers and other stakeholders. I kind of view these new tools as gimmicks, and I'm concerned that we tarnish our brand by turning our programs into a circus. I really think we need to tread carefully here so that we don't allenate our most loyal Viewers. Later in the presentation, she mentioned, we decide to develop some interactive tools for our programs, we need to talk to some of our partners and let them prepare to help us do this." You and your colleagues will soon give a presentation to executives at your company. You want to focus on how to engage TV viewers with their mobile devices. During the presentation, you will present some of the findings of this survey and you want to support the view that TV viewers increasingly expect an interactive, engaging experience that involves using their mobile phones Overall, which of the following presentation themes is most likely to appeal to this group of executives? 2 You are a marting socialstata media company Over the past few years, you ve been researching how TV viewers use mobile phones and other devices while watching TV You have found that is increasingly expect to engage Vie mobile devices with TV shows and the audiences while watching TV Recently, you shed a survey among 2.342 adus (18 years and older. You compled the following stasties from the survey 30 puring the front which of the following actions have you taken with your contre Sample phone while watching TV? arowsed the internet during commercial Viewed comments online from other viewers Posted comments online about the show rowed the Internet during shows 29 Checked the accuracy of info on TV 26 exted other viewers 24% Visited a website mentioned on IV 20% Tweeted about the show 10% Voted for a reality show contestant Entered a contest mentioned on TV About one month ago. you and your colleagues gave a presentation to executives at your company regarding the results of this survey. The secutive team members were generally impressed with the information, but they also seemed skeptical that your comparvy needed to make any major changes. They wanted you to dig deeper into the data and come up with some recommendations You are now planning the next presentation, and you know that the same five senior vice presidents from the last meeting will attend the next presentation Katie arah marketing: Joke Ecksberg, programming: Sam Clawson, interactive Marco Feinstein, communications and Peter Orwell, butiness development. You made the following observations about these executives at your last presentation Katie thinks that the use of mobile devices while watching TV programs is largely a fod" She thinks the best bet for a sustainable business model involves minimal mobile apps and tools to interact with TV shows. During the last meeting however, you did notice that Katie seemed more open to learning than most of the group. She had lots of questions about the data and she kept insisting that you allow her to see more of it. At one point, one of the other executives, Sam, Insisted on moving on to another topic, Katie immediately interrupted him and suggested, "Let's take our time on this. We really need to understand where the market's headed here." Jake was seemingly quite excited by your presentation. He kept talking about the possibilities." He had ideas for all kinds of apps and content they could use for various TV shows. At several points, he pulled out his tablet computer and his smartphone and pointed at various parts of the screen to show what he had in mind. He seemed to move all over the place with his ideas, demonstrating his flexibility. You even noticed Katie roll her eyes at one point when Jake seemed to abruptly start championing an idea he had dismissed a few weeks earlier. You remember one of your colleagues telling you how Jake loved batting around all kinds of ideas with team members. Some employees thought Jake's focus on options led to innovation, others thought he was wishy washy Sam seemed to think you spent too much time on the presentation. On at least three Occasions, he asked, "So, what's the take-away here?" When you didn't seem to have a clear, quick answer, he seemed impatient and dissatisfied, as you were putting him through some pointless mental exercise. He did seem to enjoy one portion of the presentation when you simulated an interactive TV experience. During the presentation, you asked each person to watch five minutes of a live broadcast of a reality show. You distributed tablets to each group member and allowed them to participate in online polling and posting Sam exclaimed. This is really cool Of course, within moments, he asked pointedly, "What kind of return on investment can we realistically get from this?" Marco was, for the most part, Interested in your presentation. However, she also commented that shifting our business model to focus on online games and mobile apps was a huge risk. "You know," she said, we've spent years developing relationships with our viewers and other stakeholders. I kind of view these new tools as gimmicks, and I'm concerned that we tarnish our brand by turning our programs into a circus. I really think we need to tread carefully here so that we don't allenate our most loyal Viewers. Later in the presentation, she mentioned, we decide to develop some interactive tools for our programs, we need to talk to some of our partners and let them prepare to help us do this." You and your colleagues will soon give a presentation to executives at your company. You want to focus on how to engage TV viewers with their mobile devices. During the presentation, you will present some of the findings of this survey and you want to support the view that TV viewers increasingly expect an interactive, engaging experience that involves using their mobile phones Overall, which of the following presentation themes is most likely to appeal to this group of executives