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(2) You are leading a team to conduct the conjoint analysis for a new laptop model of Lenovo. Your team thinks that the main competitor
(2) You are leading a team to conduct the conjoint analysis for a new laptop model of Lenovo. Your team thinks that the main competitor of this new laptop model is Dell's new laptop model. The two models are the same in terms of specifications except for the RAM size and brand name. The RAM for Lenovo model is 8GB, and the RAM for Dell model is 6GB. From the conjoint study, you reported the following utility function as Utility=20000-5*Price+8000*Brand_Lenovo+1000*Large_RAM Where Brand_Lenovo =1 if the model is Lenovo brand and Brand_Lenovo =0 if it is Dell, and Large_RAM=1 if it is 8GB, Large_RAM=0 if it is 6GB. How much more can Lenovo charge for the new model compared to Dell's new model? Utility (Lenovo) = 20000-5*Price+8000*1+1000* Large_RAM = 28000 - 5*Price +1000* 1 Utility (Dell) = 20000-5*Price+8000*0+1000* Large_RAM = 20000 - 5*Price +1000* 0 By conducting the indifference point analysis: Utility (Lenovo) = Utility (Dell) Price = $9000/5 = $1800 So Lenovo can charge $1800 more for the new model compared to Dell's new model. The team finds that there are potentially two segments in the potential new consumers. What additional analysis should you run for the conjoint
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