$2.$You were a marketing manager for We$-$Sell$-$It$-$All, one of the world$$s largest online retailers. While at a conference, the CEO of a start$-$up online retailer, BuyIt, offered you a job as the company$$s first marketing VP$.$ Colleagues encouraged you to take the job as a step in your career advancement. You agreed and enthusiastically accepted the job offer. On your first day, the CEO asked you to do whatever is necessary to take market share from We$-$Sell$-$It$-$All. She emphasized whatever is necessary several times. You quickly realized that the CEO wanted you to share competitive information.

a$.$What do you think? Should you follow the CEO$$s instructions?

b$.$What ethical dilemmas are involved with sharing competitive intelligence?

c$.$What responsibilities, if any, do you have to inform your formal employer about what you have been asked?