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20) Companies that aim to E strive to be affordable luxuries. Page Ref: 390 A) survive in the market Objective: 2 B) partially recover their

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20) Companies that aim to E strive to be affordable luxuries. Page Ref: 390 A) survive in the market Objective: 2 B) partially recover their costs Difficulty: Moderate C) maximize their market share D) pursue value pricing E) be product-quality leaders

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