(20 points) Vioxx Case Question - Provide an analysis of the decisions made by Ray Gilmartin and Merck regarding the drug Vioxx. a. Imagine that Gilmartin had used the PrOACT decision method to choose whether to withdraw Vioxx from the market. Explain how this decision would have been made using PrOACT. b. Identify and discuss at least two decision biases that might have affected Gilmartin and other executives/scientists at Merck. Explain the decision heuristic that led to the decision bias and how the decision makers might have been able to avoid fally prey to these biases. c. In retrospect, do you think Gilmartin and Merck make wise or poor decisions with regard to Vioxx? Explain.