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2005: Shaun Elliott introduced product structure Single VP head for each Business Area (HFR, Camping, Child Care) along with support functions (Finance, HR, etc.) Enhanced

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2005: Shaun Elliott introduced "product" structure Single VP head for each Business Area (HFR, Camping, Child Care) along with support functions (Finance, HR, etc.) Enhanced SMgr capacity (removed Shaun from day to day - particularly HER issues) Created consistency of service within each business area Drove accountability/responsibility down into organization (wasn't just Shaun driving decisions)

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