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2015 2014 2013 2012 2011 Net sales $ 233,715 $ 182,795 $ 170,910 $ 156,508 $ 108,249 Net income $ 53,394 $ 39,510 $ 37,037

2015 2014 2013 2012 2011

Net sales

$ 233,715 $ 182,795 $ 170,910 $ 156,508 $ 108,249

Net income

$ 53,394 $ 39,510 $ 37,037 $ 41,733 $ 25,922

Earnings per share:

Basic

$ 9.28 $ 6.49 $ 5.72 $ 6.38 $ 4.01

Diluted

$ 9.22 $ 6.45 $ 5.68 $ 6.31 $ 3.95

Cash dividends declared per share

$ 1.98 $ 1.82 $ 1.64 $ 0.38 $ 0

Shares used in computing earnings per share:

Basic

5,753,421 6,085,572 6,477,320 6,543,726 6,469,806

Diluted

5,793,069 6,122,663 6,521,634 6,617,483 6,556,514

Total cash, cash equivalents and marketable securities

$ 205,666 $ 155,239 $ 146,761 $ 121,251 $ 81,570

Total assets

$ 290,479 $ 231,839 $ 207,000 $ 176,064 $ 116,371

Commercial paper

$ 8,499 $ 6,308 $ 0 $ 0 $ 0

Total term debt (2)

$ 55,963 $ 28,987 $ 16,960 $ 0 $ 0

Other long-term obligations (1)

$ 33,427 $ 24,826 $ 20,208 $ 16,664 $ 10,100

Total liabilities

$ 171,124 $ 120,292 $ 83,451 $ 57,854 $ 39,756

Total shareholders equity

$ 119,355 $ 111,547 $ 123,549 $ 118,210 $ 76,615

The above figure of "Apple's 2015 10-K report" retrieved from http://investor.apple.com/financials.cfm (p.22), which constitutes the financial data for the past 5 years:(you can download this report from the above-mantioned website).

Please answer the following questions:

a) If you want to do forecasting for 3 or 5 years, do you prefer the TREND method? what are its advantages?

b) Write a brief statement as to why Apple's Board of Directors should be confident in these forecasts (for 3, 5, and 10-years).

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