Question
2015 2014 2013 2012 2011 Net sales $ 233,715 $ 182,795 $ 170,910 $ 156,508 $ 108,249 Net income $ 53,394 $ 39,510 $ 37,037
2015 | 2014 | 2013 | 2012 | 2011 | ||||||||||||||||
Net sales | $ | 233,715 | $ | 182,795 | $ | 170,910 | $ | 156,508 | $ | 108,249 | ||||||||||
Net income | $ | 53,394 | $ | 39,510 | $ | 37,037 | $ | 41,733 | $ | 25,922 | ||||||||||
Earnings per share: | ||||||||||||||||||||
Basic | $ | 9.28 | $ | 6.49 | $ | 5.72 | $ | 6.38 | $ | 4.01 | ||||||||||
Diluted | $ | 9.22 | $ | 6.45 | $ | 5.68 | $ | 6.31 | $ | 3.95 | ||||||||||
Cash dividends declared per share | $ | 1.98 | $ | 1.82 | $ | 1.64 | $ | 0.38 | $ | 0 | ||||||||||
Shares used in computing earnings per share: | ||||||||||||||||||||
Basic | 5,753,421 | 6,085,572 | 6,477,320 | 6,543,726 | 6,469,806 | |||||||||||||||
Diluted | 5,793,069 | 6,122,663 | 6,521,634 | 6,617,483 | 6,556,514 | |||||||||||||||
Total cash, cash equivalents and marketable securities | $ | 205,666 | $ | 155,239 | $ | 146,761 | $ | 121,251 | $ | 81,570 | ||||||||||
Total assets | $ | 290,479 | $ | 231,839 | $ | 207,000 | $ | 176,064 | $ | 116,371 | ||||||||||
Commercial paper | $ | 8,499 | $ | 6,308 | $ | 0 | $ | 0 | $ | 0 | ||||||||||
Total term debt (2) | $ | 55,963 | $ | 28,987 | $ | 16,960 | $ | 0 | $ | 0 | ||||||||||
Other long-term obligations (1) | $ | 33,427 | $ | 24,826 | $ | 20,208 | $ | 16,664 | $ | 10,100 | ||||||||||
Total liabilities | $ | 171,124 | $ | 120,292 | $ | 83,451 | $ | 57,854 | $ | 39,756 | ||||||||||
Total shareholders equity | $ | 119,355 | $ | 111,547 | $ | 123,549 | $ | 118,210 | $ | 76,615 |
The above figure of "Apple's 2015 10-K report" retrieved from http://investor.apple.com/financials.cfm (p.22), which constitutes the financial data for the past 5 years:(you can download this report from the above-mantioned website).
Please answer the following questions:
a) If you want to do forecasting for 3 or 5 years, do you prefer the TREND method? what are its advantages?
b) Write a brief statement as to why Apple's Board of Directors should be confident in these forecasts (for 3, 5, and 10-years).
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started