20-18 Give as many examples as you can for how adidas de- fies the common social criticisms of marketing. 20-19 Of the five sustainable marketing principles discussed in the text, which one best describes adidas's approach? 20-20 Analyze adidas's business according to the Societal Classification of Products (Figure 20.4). 20-21 Would adidas be more financially successful if it were not so focused on social responsibility? Explain