2022 2021 PURE PLAY COMPANY Kering Richemenot Kering Richemont NOTES STOCK PRICE 476 119,9 708 136,95 EURO; Yahoo Finance # OUTSTAND SHARES 123 567 125 566 Wall Street Journal SALES 5.284 1.918 5.410 1.314 Company Website(s) SALES/SHARE 42,96 3,38 43,28 2,32 EARNINGS PER SHARE 29,34 3,66 25,49 2,3 EURO; Wall Street Journal PER 16,21 32,76 27,77 59,54 PRICE-SALES RATIO 11,07 35,44 16,35 58,99 AVERAGE PER 2021-22 34,07 AVERAGE PER 2022 24,48 AVERAGE PRICE-SALE 21-22 30,46 AVERAGE PRICE-SALE 22 23,26NUMBER ACTUAL SCENARIO: AVG 2022 PER % CHANGE EARNINGS TOTAL EQUITY SHARES EST STOCK PRICE PRICE NOTES VALUE OUTSTAND (EURO) NO CHANGE 0 14.084,00 344.819,32 503 685,53 29,59 LVMH earnings units millions except price; EURO POSITIVE (30%) 0,3 18.309,20 448.265,12 503 891,18 OPTIMISTIC (60%) 0,6 22.534,40 551.710,92 EOS 1.096,84 Based on annual growth rate 2021~2022 & Market growth data. NUMBER EARNINGS TOTAL EQUITY ACTUAL SHARES SCENARIO: AVG 2021-22 PER % CHANGE PRICE NOTES (million) VALUE (million) OUTSTAND EST STOCK PRICE million) (EURO) NO CHANGE 0 14.084,00 479.832,50 503 953,94 29,59 LVMH units millions except price; EURO POSITIVE 0,3 18.309,20 623.782,26 503 1.240,12 OPTIMISTIC 0,6 22.534,40 767.732,01 503 1.526,31 Based on annual growth rate 2021~2022 & Market growth data. NUMBER ACTUAL SCENARIO: AVG 2022 SALES TOTAL EQUITY % CHANGE SHARES EST STOCK PRICE PRICE NOTES PRICE/SALES (million) VALUE OUTSTAND (EURO) NO CHANGE 0 79.184,00 1.841.562,25 503 3.661,16 29,59 LVMH units millions except price; EURO POSITIVE 0,3 102.939,20 2.394.030,92 503 4.759,50 OPTIMISTIC 0,6 126.694,40 2.946.499,60 503 5.857,85 NUMBER ACTUAL SCENARIO: AVG 2021-22 SALES TOTAL EQUITY SHARES % CHANGE EST STOCK PRICE PRICE NOTES PRICE/SALES (million) VALUE (million) OUTSTAND (million) (EURO) NO CHANGE 0 79.184,00 2.412.303,09 503 4.795,83 29,59 LVMH units millions except price; EURO POSITIVE 0,3 102.939,20 3.135.994,02 503 6.234,58 OPTIMISTIC 0,6 126.694,40 3.859.684,95 503 7.673,33