20.Advertising budgeting can be allocated geographically and spent in select

markets/cities. One appropriate method of determining this allocation of spending

is____________.

A.with a Brand Development Index (BDI) computation and analysis

B.with a review of Cost per Thousand

C.with the determination of commercial production costs

D.with the seasonality of advertising expense

E.with the evaluation of other components of Integrated Marketing Communications.

21. A "push" promotional strategy:

A.pursues a market development strategy based on the number of required

salespersons to service the desired customers

B.targets channel members to gain product availability and distribution

C.ranks customers based on potential repeat business

D.focuses on wholesalers to improve contribution margin

E.increases sales per sales representative by redesigning a payoff matrix for each sales

representative