21 2 pts Vernon Inc. realized that their sales are significantly down from last quarter. They are planning to send a mass e-mail to their customers with a few open-ended questions mainly asking them why they stopped buying Vernon products. This is likely an example of research. O exploratory O causal corrective O descriptive Which of the following is true of research methods? Closed-ended questions are a good fit for exploratory research O Questionnnaires are created to collect primary data. Descriptive research always use primary data. At least one scale question is used in every exploratory research. d: Mar 9 at 9:24pm z Instructions Question 23 Which of the following is true of research methods? Closed-ended questions are a good fit for exploratory research Questionnnaires are created to collect primary data. Descriptive research always use primary data. At least one scale question is used in every exploratory research. D Question 24 Which of the following is true of question formats in questionnaires? O Open-ended questions allow respondents to choose among the best answer options available. OA scale question is an example of an open-ended question. Closed-ended questions allow respondents to answer in their own words. O Open-ended questions are useful in exploratory research to find out what people think. A Wayne State student is asked to gather preliminary information about interest in a new coffee shop opening in Detroit. He ends up conducting informational interviews with several Detroit residents on the topic, he then summarizes his finding to reflect potential interest and attitudes of potential customers. Which types of marketing research is the student conducting? O Causal O Secondary O Exploratory O Descriptive Question 28 A trained researcher sits with 6 to 10 people to talk about the efforts of a new charitable organization. The researcher is careful not to interfere too heavily in the conversation and interrupts only to ask questions and keep it focused. This is an example of: Moderated focus groups Immersion groups Isolated focus groups Individual interviewing