21) A mailing was sent to 100,000 people. The mailing cost $50,000 in printing and postage. The campaign generated 500 orders and $500,000 in sales. (4 points) What was the response rate? What was the Average order value. 22) Accountants in the United States rely on a set of guidelines for accounting rules and procedures known as (3 points) a IFRS b. GAAP c. CFO d. Sarbanes Oxley 23) A company wants to improve its gross margin per unit on a product. What are the 2 actions they could take to accomplish that goal. (3 points)