21. Answer all 5 questions

Boris bought two tickets to a Coldplay concert for him and his partner. However, the concert turned out to be terrible because many concert attendees have brought their small children who cried and yelled during the whole event. This scenario relates most closely to which of the four unique characteristics of services? .Heterogeneity (Variability) Intangibility Perishability Inseparability The strongest level of brand loyalty is: Recognition Preference Insistence Advocate UPS brown and Post-it Note yellow are colors that can't be used by any other company. This is because these colors are by UPS and Post-It Notes. Branded Brand Marked Trademarked Patented Which of the following would be an example of co-branding? Twix candy and Breyer's ice cream announce a new Twix flavored ice cream Starbucks and Dunkin both announce their new fall flavors on the same day. Yoplait launches a new brand of French inspired yogurts called Oui. Amazon announces that it will be opening salons across the country. You are looking for a lamp for your new apartment in Tallahassee. The Target brand lamp is $20 and a very similar lamp from Magnolia Homes is priced at $30. The lamp costs Magnolia $15 dollars to make. What would be the brand equity of Magnolia per lamp? $15 $30 $25 $10