2.1. "He sees Africa's young population and growing urbanisation on the continent as benefiting CCBA's growth trajectory, offering the potential for increased per capita consumption..." Explain how Coca-cola measure it's performance to attain the desired results, as stated above? (15) 2.2. "... in business, and in life, decisions are generally made in steps... followed consciously or unconsciously". Describe the steps involved in decision making. (15)