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2.1 It is doubtful that there are really any businesses who can truly say that none of their target audience are using social media. (Kingsnorth,

2.1 It is doubtful that there are really any businesses who can truly say that none of their target audience are using social media. (Kingsnorth, 2016)

With regards to the above statement elaborate on the different facets of social media that applies to an organizations target audience. (20)

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