21. Match the display metric with the correct description for CTR? 1 Page 4 a. Cost per thousand impressions for a "viewable" keyword or ad Content strategy b. Average number of conversions per ad click, shown as a percentage C. Rate of how many people click on an ad after seeing it 22. Which core component of a digital strategy provides guidance on formats, timings an platform spends? a. Media strategy b. Content strategy c. Channel strategy 23. A gital strategy provides a framework that enables you to deliver on digital marketing objectives. What are the key outputs required in the early stages of your digital strategy? Choose TWO of the following: a. Updated company branding and messaging b. Understanding of available resources C. Review of current activity and future expectations 21. Match the display metric with the correct description for CTR? 1 Page 4 a. Cost per thousand impressions for a "viewable" keyword or ad Content strategy b. Average number of conversions per ad click, shown as a percentage C. Rate of how many people click on an ad after seeing it 22. Which core component of a digital strategy provides guidance on formats, timings an platform spends? a. Media strategy b. Content strategy c. Channel strategy 23. A gital strategy provides a framework that enables you to deliver on digital marketing objectives. What are the key outputs required in the early stages of your digital strategy? Choose TWO of the following: a. Updated company branding and messaging b. Understanding of available resources C. Review of current activity and future expectations