21) - the aching which 21) Predicting and income growth existing markets D) incipient market 2. When the Coca-Cola Company convened focus groups in Europe and Asia to assess pontial market ceptance of a contoured u sot drink can, in was attempting to collect D) primary 23) 23) When identifying global market segments, a fundamental guiding principle should be the need to determine A) similar ethnic backgrounds. B) shared demographic characteristics similar languages D) similar geographie regions. E) similar needs and buying behavior. 24) The process of global market segmentation begins with the choice of one or more variables to use as 24) a basis for grouping customers. All of the following are variables that are commonly used except: A) behavioral characteristics B) benefits sought. psychographics D) demographics E) polycentrics. 25) A global segment is referred to as "global elite," which includes A) the graying population. B) affluent, well-traveled persons C) technology professionals. D) people between the ages of 12 and 19. E) persons having power. 26) Psychographic segmentation involves grouping people in terms of their A) attitudes, values, and lifestyle. B) psychological well being C) gender D) age and income. E) combined household income. 27) 27) The law of disproportionality suggests that percent of the company's menu or profits are accounted for the 20 percent of a firm's products or customers. A) 90 B) 70 C) 50 D) 60 E) 80 7) Ga thew , cantang Pranare aded with sob or wie This is most likely to A) antitrus ting besplied by others Od VAT Dobandeng trademarks and copyrights violation 3) What type of international disputes would b efore the Interational Court of Justice Al die bewacompanyantion subwa disputes between profit and non-profit organisations Dy disputes between a citizen of wountry and a company from a different country E) disputes between two companies Any western country doing business in Malaysia should have an understanding A) the French Civil Code B) Roman law and the Napoleon Code Anglo-Saxon c on law Dy the Uniform Commercial Code E) blamie law 10) Coun ting is A) the ownership of a written corded, performed a n d creative work By the use of a formal legal document for illegal purposes C) the use of a product name that has different meaning than the original brand. D) the unauthorized copying or production of a product E) the use of a distinctive mark of a brand that is no longer producing the original brand. 11) 11) In many parts of the world, sales of unauthorized Videos of Hollywood movies cost the movie studios billions of dollars. When illegal copies of movies are made, what form of intellectual property has been wrongly appropriated? A) copyright B) trade secrets C) patent D) trademark E) downloading years from the 12) 12) In accordance with GATT, new U.S. patents are granted for a period of filing date A) 27 B) 30 20 D) 17 E) 10 13) 13) OPEC can be considered as a "cartel which is a group of separate companies that collectively: A) sets prices, controls output, or takes other actions to maximize profits. B) dictates how other countries should use their products C) works on forming a union against management of other companies. D) produces more products in order to beat the competition E) conducts activities that are considered illegal in the United States 21) - the aching which 21) Predicting and income growth existing markets D) incipient market 2. When the Coca-Cola Company convened focus groups in Europe and Asia to assess pontial market ceptance of a contoured u sot drink can, in was attempting to collect D) primary 23) 23) When identifying global market segments, a fundamental guiding principle should be the need to determine A) similar ethnic backgrounds. B) shared demographic characteristics similar languages D) similar geographie regions. E) similar needs and buying behavior. 24) The process of global market segmentation begins with the choice of one or more variables to use as 24) a basis for grouping customers. All of the following are variables that are commonly used except: A) behavioral characteristics B) benefits sought. psychographics D) demographics E) polycentrics. 25) A global segment is referred to as "global elite," which includes A) the graying population. B) affluent, well-traveled persons C) technology professionals. D) people between the ages of 12 and 19. E) persons having power. 26) Psychographic segmentation involves grouping people in terms of their A) attitudes, values, and lifestyle. B) psychological well being C) gender D) age and income. E) combined household income. 27) 27) The law of disproportionality suggests that percent of the company's menu or profits are accounted for the 20 percent of a firm's products or customers. A) 90 B) 70 C) 50 D) 60 E) 80 7) Ga thew , cantang Pranare aded with sob or wie This is most likely to A) antitrus ting besplied by others Od VAT Dobandeng trademarks and copyrights violation 3) What type of international disputes would b efore the Interational Court of Justice Al die bewacompanyantion subwa disputes between profit and non-profit organisations Dy disputes between a citizen of wountry and a company from a different country E) disputes between two companies Any western country doing business in Malaysia should have an understanding A) the French Civil Code B) Roman law and the Napoleon Code Anglo-Saxon c on law Dy the Uniform Commercial Code E) blamie law 10) Coun ting is A) the ownership of a written corded, performed a n d creative work By the use of a formal legal document for illegal purposes C) the use of a product name that has different meaning than the original brand. D) the unauthorized copying or production of a product E) the use of a distinctive mark of a brand that is no longer producing the original brand. 11) 11) In many parts of the world, sales of unauthorized Videos of Hollywood movies cost the movie studios billions of dollars. When illegal copies of movies are made, what form of intellectual property has been wrongly appropriated? A) copyright B) trade secrets C) patent D) trademark E) downloading years from the 12) 12) In accordance with GATT, new U.S. patents are granted for a period of filing date A) 27 B) 30 20 D) 17 E) 10 13) 13) OPEC can be considered as a "cartel which is a group of separate companies that collectively: A) sets prices, controls output, or takes other actions to maximize profits. B) dictates how other countries should use their products C) works on forming a union against management of other companies. D) produces more products in order to beat the competition E) conducts activities that are considered illegal in the United States
