21. What pricing is used by new companies from emerging markets trying to

break into advanced markets?

A. Experience curve pricing

C. Perceived value pricing

B. Target pricing

D. Cost-plus pricing

22. Which of the following is NOT true about global advertising?

A. Generally, the higher the GDP, the more spent on advertising per

capita

B.

Digital advertising is becoming less important than traditional

advertising

C. The intensity varies a great deal between countries

D. All of these are true

23. What type of global pricing policy is used for large ticket items in

industrial goods, such as aircraft computers?

A. Geocentric

B. None of these

C. Polycentric

D. Ethnocentric