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2-13. Which decisions in this story could be considered unstructured problems? Structured problems? 2-14. How does the Black Book help Coke's managers and other employees

2-13. Which decisions in this story could be considered unstructured problems? Structured problems? 2-14. How does the Black Book help Coke's managers and other employees in decision making? 2-15. What does Coke's big data have to do with its goals? 2-16. Do some research on revenue analytics. What is it? How can it help managers make better decisions?

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