Question
2.1:Critically analyse the components of a marketing plan and the levels of importance of each component to the achievement of strategic objectives. 2.2:Address mitigation strategies
2.1:Critically analyse the components of a marketing plan and the levels of importance of each component to the achievement of strategic objectives.
2.2:Address mitigation strategies for high risk components of the plan.
2.3:Develop a marketing plan that will achieve strategic objectives for a complex organisation.
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
