2.2 A situation is described in the scenario below. Read the information, and indicate which managerial competency you would use that would be best suited to solve the problem. Give the key dimensions of the competency and the steps you will implement accordingly. (10)

You are the manager of the only coffee shop in a mall in Krugersdorp. You have received information that a new competitor is buying the open shop in the mall and is also opening a coffee shop. This is concerning as they will sell another brand of coffee, and they plan to include a kids' corner in their coffee shop, which your shop doesn't have. There are options you can take to compete with the new coffee shop, but it is not guaranteed to work. You know that you have more experience in the coffee industry, as you have been running the coffee shop for more than 10 years, have loyal customers, and reliable suppliers of the coffee beans you use in your shop. You have also contemplated starting a loyalty campaign where customers assemble stickers to qualify for a free coffee and muffin freshly baked at your shop.