2.2 Critical Resource and Capabilities Assessment

A competitive advantage is where an organisation can deliver more value per unit cost than its competitors. Resource and capability analysis enables companies to identify and establish competitive advantage over its competition. As discussed at the start of the previous section, the VRIN Framework assess how valuable, rare, inimitable and non-substitutable each of an organisation resources and capabilities (Thompson, 2022)(Hanson et al. 2022).

Figure 2, Judo's Tangible and Intangible resources, Zachary Reeder, 2022

2.2.1 Valuable

2.2.1 Rare

2.2.1 Inimitable

2.2.1 Non substitutable