22. ________ means trying to grow a company with a new product concept in an untested market.

a. Diversification

b. Market penetration

c. Mass marketing

d. Market development

e. Product development

23. Walmart's promotion campaign includes the line:Save money. Live better. To its target customers, Walmart is most likely trying to communicate its

a. best-cost leadership strategy.

b. brand equity.

c. value proposition.

d. focused differentiation strategy.

e. benefit to the larger society.